Keepa Review - Everything You Need To Know
|What is Keepa?|
|How Does It Work?|
|How to Use Keepa?|
|Who Wants to Use Keepa?|
|Is Keepa Worth It?|
Amazon has grown into the most successful business ever ran in the history of everything. The company’s relentless success has created many opportunities for entrepreneurs looking to earn a slice of the pie. Some of these opportunities include buying and selling Amazon products for profit.
If you’re interested in finding the best-priced items on Amazon and how to pick the best items to sell and purchase, you need to get hip to price watcher and tracker tools. That’s where Keepa comes in.
Keepa is one of the best resources on the internet for use in conjunction with Amazon. From tracking how a product has been selling to seeing its price historic, to knowing how it ranks in several sales, Keepa can take all the hard work off your shoulders. It’s an essential tool for anyone who buys and sells goods and products on Amazon.
Honestly, even if you’re simply a smart shopper who wants to ensure they’re getting a good deal, Keepa is can help a ton. Keepa is also known to be a great tool for agencies that research client or competition products. You can learn a ton in a short amount of time. Before we dive in with Keepa as a tool, let's first take a look at a unique offering in the world of Amazon business tools. IO Scout’s platform includes Amazon FBA Calculator and other functionalities you would come to expect from other tools; and now includes Live Chat Personal Amazon Business Consultant. IO Scout’s 24/7 expert chat feature is there to assist in the daily running of your Amazon business, and provide real-time, instant solutions to your queries. Now, onwards to Keepa!
What is Keepa?
As stated previously, Keepa is a price watcher and tracker tool that’s available to use in conjunction with Amazon. You can download it as an extension for your browser. While it works with a variety of different browsers, the most commonly used browser used with Keepa is Google Chrome.
If you’re familiar with the Amazon scene and the tools and resources that are frequently used to help entrepreneurs, you’ve likely heard of CamelCamelCamel. It’s another tool that’s also a price watcher and tracker tool. Keepa blows Camel out of the water.
Here is a list of the different product information that Keepa will turn up for you:
- Bestseller lists up to 500k ASINs
- Sales rankings, how many offers there are, and rating and review count history
- Collectibles and refurbished items, warehouse deals, FBA, FBM
- New and used products and goods
- Price history data
- A ton more
Keepa organizes all of this information into grasp for you to analyze. If you’re not familiar with analytics or marketing tactics, keeping up with Keepa may be a bit difficult. However, the overall nature of the extension is relatively user friendly, even for those who may not be the most versed in analyzing data and understanding metrics.
How Does It Work?
The Keepa API system monitors more than a billion products on the Amazon market. You can check out how the products are broken up into different geographic regions by looking at the graphic above.
As Keepa scans these products they take note of different metrics to deliver them to you in the form of graphs.
Keepa offers four main features to help you with your understanding of Amazon products. They are:
Each one provides its avenue for you to find success when dealing with Amazon products.
Keepa helps you find the best deals available across all of Amazon’s products. The browser extension browses products by deal type (refurbished, new used, etc.), category, discount, and price ranges, as well as price drop time intervals.
These metrics allow you to see when a product is at a cheaper or more affordable price point than usual. It’ll also help you find items that are significantly less expensive but are still in good condition. This is especially helpful if you’re planning to purchase used or refurbished products and re-sell them for a profit.
The performance of a specific product is given to you through a graph that plots price changes over the lifetime of the product’s listing. It also takes into account items that were listed in the past that were the same or similar.
If this wasn’t enough, you can also enable a feature that sends you browser notifications or notifications view email. These alerts will tell you when specific products meet pre-defined criteria that you’ve set. This ensures you’re getting access to a good deal on a product as soon as possible.
The ability to track items is one of the most beneficial tools you’ll find regarding profiting off of Amazon products or if you’re doing some in-depth market research.
Keepa allows you to tag items for tracking. After you’ve tagged them, you’ll be able to see an overview of how the product has been performing.
This feature also allows you to track items on your wish list and your recent notifications.
This feature enables you to gather hard data on products that you care about. You’ll learn an almost endless amount of knowledge from the continuous data stream that you’ll be delivered. It’s truly one of the essential tools for any digital entrepreneur on Amazon.
The data feature within Keepa will allow you to find the tools that you’re going to want. Here is the list of tools and resources you’ll find within the data feature of Keepa:
- Product finder – This tool will allow you to search through Keepa’s database of more than one billion items. After you’ve found your desired item, you can add it to your watch list to begin tracking various metrics about that product.
- Keepa’s API – To access Keepa’s API you’re going to need to pay a monthly fee to use this tool. However, it’s extraordinarily helpful and well worth the relatively small investment to use. You’ll be able to request live data from the API. Data you can find in real-time includes price history, offers counts, pricing and availability, as well as price history.
- Category Tree – The category tree is more of a user-friendly feature rather than one that adds a lot of extra value to the user. Through the Category Tree on Keepa, you can browse Amazon products by category and see how the categories branch out in the shape of a tree. This is helpful to quickly compare and find many items that are similar or the same to each other.
- Best Seller Lists – This list will allow you to see the best-selling products on Amazon. They’ll be grouped by category so you can see how the overall field is doing and which products are standing out the most. This is incredibly helpful to those who purchase items for resale on Amazon. It’s always a wise investment to put your money into something that is known to be successful.
- Top Seller Lists – While this has some value to those who purchase items from Amazon, this metric is geared towards agencies or individuals who are doing market research on a specific client or their competitors. By viewing top-selling merchants on Amazon, you can distinguish what works well compared to where you’re at now.
- View products – While it’s a rather simple tool, it’ll save you a lot of time. This tool allows you to import your product lists to save a butt-ton of time if you’re taking a look at many different items that span different categories and price points.
The Keepa app is available can be used with four different browsers. You can use it with either Google Chrome, Opera, Windows 10 Edge or Mozilla’s Firefox. While it’s available across a bunch of browsers, Firefox and Google Chrome are often hailed as the two best browsers available for both general use and professional use.
To download Keepa on either browser, simply find either in the addon section of their respective websites. A simple Google search of “Keepa plugin” will bring you all the results you need to get started as soon as possible.
How to Use Keepa?
Keepa is easy to use if you’re familiar with the type of software that it is. If you’re new to market research or gathering data on products, there will be a slight adjustment period. This is also because Keepa is quite complex and gives you a ton of data to work with. It can be a bit overbearing unless you’re an expert or professional. However, it's worth it to get well acquainted with everything the software has to offer.
Most of the information you’ll receive from Keepa comes in the form of a graph. As you can see above, lines represent different metrics and how they perform over time. When taking a look at a graph, there are four colors that you need to know about. They are:
- Orange – Amazon products
- Blue – New marketplace items
- Green – The sales rank of a product over time
- Black – Used marketplace items
Familiarize yourself with the colors to understand what you’re looking at and you can easily see how useful the data can be.
Keepa also allows you to sort through different date ranges on a given product. If you’ve been tracking an item, you can see how it performed over a specific period. This can be helpful to find buying habits and trends that arise in consumers. If a product has a sudden jump around Father’s Day and you didn’t expect it to be a popular gift, you now have a better understanding of an audience and the things that they view as important and valuable.
Data sets are given at the side of the graph. You can narrow your research by removing data sets and analyzing more precise data. On the other hand, if you’re looking for overarching trends or patterns, broadening your data sets can be a great idea. Regardless, having a working grasp on how to use the data sets provided will be key to your success.
Who Wants to Use Keepa?
In general, there are two main categories of people who are going to want to purchase and use Keepa. They are:
- Those who want to do market research
- Those who are tracking buying and selling trends to make money off of resales
While Keepa helps both of these categories of people accomplish their goals, it does lend a bit more in terms of features for those who want to do market research.
Market Research Purposes
Market research is typically done by a freelancer, individual, consultant, or an entire agency that may have multiple people for research.
These researchers typically have a client that wants to promote a product of their own but don’t know the best way to sell that item. Market researchers will take an in-depth look at their client’s products, services, and accounts, and analyze them. After that, they’ll do the same process but use their client’s competition as a benchmark.
Keepa allows researchers to know the ins and outs of the successful competition and the negatives of those who aren’t performing as well. This is incredibly useful information as it provides a benchmark for the client to work toward.
They say if you can’t beat them, join them. Keepa will help you join them and then pass them.
Buying and Reselling Purposes
A modern trend in entrepreneurial opportunities is for people to use Amazon as a marketplace to feed off of.
There’s a large community of entrepreneurs who make a living by strictly selling products on Amazon. They purchase items in bulk, at wholesale, or even from other online sellers and then sell these products via Amazon for a profit.
This process can happen all within Amazon. If you’re someone who buys and resells products for a living, knowing when to buy products and how to find the best deals is imperative. For example, with Keepa you can track items you may be wary of but want to know how they perform.
You may find that a particular set of items performs well in the holidays and there is a price drop in the early months of the year. You can then use this information to make a smart purchase at the beginning of the year and then hold the products until the holiday season to make a killing on your investment.
Is Keepa Worth It?
Understanding how Keepa works is great, but is it worth it in the long run? After all, it’s a monthly investment. While Keepa used to be offered to users for free, it became popular enough within its given industry that it now charges a monthly fee to use. Those interested will need to fork over $15/month to be able to use the app.
However, Keepa gives you an almost endless stream of data from products that you’re directly interested in. The graphs are relatively easy to understand once you’ve got the hang of it and you’ll also be researching the stuff you care about. You won’t be collecting ‘useless’ data about products and services that you have no interest in. This can help reduce the clutter and analyzation process.
If you’re an agency considering using Keepa in your day-to-day work activities, it’s worth at least a shot. $15/month isn’t a large price tag for the extremely valuable data and information you can learn from by using Keepa.
If you’re someone who buys and sells products on Amazon and wants to maximize your profits by getting better margins, Keepa will undeniably help you. Give it a shot for a month and see how much you learn. You may find that what you’re currently doing isn’t the best and find something new that can help you make well beyond $15 per month.
If you’re a hobbyist looking for good deals on items, Keepa could help a little bit. However, it’s meant for those who want to track products for a long time. If you’re just wanting to find the best deal on a watch before the holidays, you probably won’t want to pay for this software.
In the end, Keepa is almost always going to be worth your time, effort, and money. It’s simply too valuable to not be worth the small price tag each month. It’s also a bit more user friendly than its direct competitor – CamelCamelCamel. Consider switching to Keepa for a month and you’ll be pleasantly surprised at how quickly and easily you’ll ease into Keepa’s workflow.
How do I install Keepa?
If you’re wanting to install Keepa, you’ll have to follow the defined process that your browser requires. For Keepa Chrome, you’ll simply need to navigate to the extension's webpage on your Google account and download it from there. The rest of the browsers work similarly.
You can also go directly to the app’s website and download the Keepa extension from there. Look for the “Apps” tab at the top of the home page.
Once you’ve installed Keepa, it’ll automatically run in your background at all times. Although, you can turn it on and off at your will. You can also adjust settings to turn notifications off or specify when you’d like to receive one.
How do I cancel Keepa?
To cancel Keepa, simply go to your account settings on Keepa’s website. Once you find yourself in your account settings, look for the option to manage your subscription.
From here, simply cancel your subscription. Don’t worry, you’ll still have access to Keepa for the remainder of the duration that you’ve paid for. Once the billing cycle ends, you’ll lose access and need to purchase another subscription to begin using Keepa again.
Isn’t Keepa Free?
Keepa used to be free. Initially, the service was launched for free to anyone who wants to use it. As with all good products and services, Keepa realized their value to the industry and current marketplace.
Since January of 2019, Keepa has been charging $15/month for anyone to continue using their extension. However, it’s a moderate price to pay for the knowledge you gain from actively using Keepa day today.
Which items can be tracked?
Keepa’s API tracks more than a billion items. The limiting factors on which items it tracks depends on the country it’s coming from. The countries that Keepa tracks for products include Australia, China, Mexico, Brazil, Japan, Indian, the U.S, Great Britain, France, Spain, Italy, and Canada.
If the item you’re wanting to track is coming from a country that isn’t one of those, you won’t be able to track it. While that does leave some un-trackable products on the table, you’ll almost always find that the product you’re wanting to track is coming out of one of these countries.
On the plus side, as Keepa grows you can likely expect an expenditure of features and products they track. However, the amount of products they track now means it’s still almost invaluable to someone who cares about research and analysis.
Is Keepa dependable?
Keepa is relatively dependent, but they’re not always going to be 100 percent on the dot. Data constantly updates but as with all economies and marketplaces, price flu cations can happen constantly. In the worst-case scenario, they can fluctuate immensely as well.
So, you can expect that Keepa will be wrong sometimes. Generally, this won’t be a common occurrence and shouldn’t cause too much disruption. However, if you’re in the business of volatile products and a sharp price increase or decline would be detrimental, tread with caution. As great as it’d be to know how a market will churn in advance, it simply isn’t possible all the time.
When does data update?
There is no standard set in a stone time that Keepa will update their products. The timing on when they update will depend on several factors.
The factors that Keepa takes into account when deciding how often to update a product includes a general interest in the product, sales, and other metrics that point to the overall popularity of the product.
If you’re tracking an item, Keepa guarantees that it will be updated at least once per hour. So, you can expect constant updates no matter the interest level of the item you’re tracking.
If you’re not tracking an item and there is a low level of interest on it, it may be updated less frequently. In general, these low-interest items will only be updated several times throughout the day. While it’s not as constant as items you’re tracking, you’ll at least know that all the data you’re seeing is at least relatively recent.