All About the Amazon Affiliate Program
|What is the Amazon Affiliate Program?|
|How Much Do Amazon Affiliates Earn?|
|How to Earn Money With the Amazon Affiliate Program|
|Amazon Affiliate Tips and Tricks|
|How to Become an Amazon Affiliate|
Amazon Inc. has a long and deep history and is now the most successful company that the world has ever seen. Jeff Bezos, the founder of Amazon, is the richest man in the world.
Initially, Amazon began as an online market for books. It eventually began expanding and sold electronics, clothing, food, software, and many others. As it grew, its importance and notoriety in the online community grew as well.
Nowadays, Amazon serves as a direct outlet for thousands of different corporations from around the world to sell their goods. You’ll find items ranging from books to fresh food, to fully-built houses, to digital downloads and movie rentals. Their role in the global supply chain to consumers is huge and can’t be overstated.
Their international and unprecedented success has brought with them many jobs and opportunities for entrepreneurs to make money.
Amazon, understanding when an opportunity presents itself, birthed the Amazon Affiliate Program. This program allows websites, influencers, and other digital marketers to place links throughout their website that refers them to the Amazon sale. If the customer who clicked the link ends up purchasing the product, the affiliate marketer receives a portion of the sales.
It was recorded in the middle of 2014 that the Affiliate Program is used extensively throughout the internet. A total of 1.2% of all websites found on the internet were a part of the program. It ranks just behind Google Ads as the second most popular advertising network in existence.
So, what exactly is the Amazon Affiliate Program?
In this guide, you’ll learn:
- The ins and outs of the Amazon Affiliate Program
- How to make the Amazon Affiliate Program earn you money
- Amazon Affiliate tips and tricks
- How to become an Amazon affiliate
- Amazon Affiliate FAQs
What is the Amazon Affiliate Program?
In simple terms, the Amazon Affiliate Program allows digital marketers the opportunity to increase the amount of income they receive from their websites. These websites are typically blogs in niche areas that are created to target a specific audience who will buy that product.
If the affiliate marketer can drive enough traffic to their website, they can convert sales to Amazon and receive a commission for it. For example, a blog focused on reviewing dishwashing machines can link Amazon products within their reviews. If a reader clicks that link and then makes a purchase on the product, the blog owner gains a percentage of the profits.
This has opened an almost limitless possibility for digital marketers and their ability to expand themselves as far as possible. The program has become an extremely popular hub for entrepreneurs wanting to take their career into their own hands.
How Much Do Amazon Affiliates Earn?
The amount any given user makes through Amazon’s Affiliate Program will vary wildly. You’ll find some blogs and websites performing so well that they earn an excess of $45,000 over a year. On the other hand, some websites may earn only a few hundreds of dollars.
It all depends on how skilled you are at getting sales conversions from the website copy. Of course, the more websites and blogs you manage that are dedicated to driving traffic to Amazon, the more money you’ll earn in turn.
On top of this, your commission percentage will vary depending on the category of the item you helped sell. Here is a breakdown of what Amazon offers in commission per category:
As you can see, the more expensive and luxurious the items you’re selling are, the more commission you’ll earn. While this may indicate that you’ll want to target expensive items, you should also take into account that they are more difficult to sell. There are plenty of advantages to push for selling items that are easier to sell while they may still have a low commission rate.
At the end of the day, is it possible to make a living as an Amazon Affiliate? Absolutely. However, it may take time to build up a profitable enough blog or website.
How to Earn Money With the Amazon Affiliate Program
The most obvious way of earning money through the Amazon associate program is by generating sales through links within the content.
You’ve likely seen the “10 Best Dishwashers of 2020” articles that float through the internet. Within these articles, you’ll likely find 10 Amazon links pointing to various dishwashers. Bingo, you’ve found an Amazon Affiliate site.
This is the most popular way of generating sales traffic, although it’s not the only way. Amazon will also allow you to earn a commission from users purchasing banners and native shopping ads that appear on your website or blog. These will typically generate more clicks than the text links within your copy but are proven to be less impactful as they don’t generate sales as well.
Content that Sells
If you’re wanting to maximize your profits, you’re going to need to host content on your website that not only drives traffic but sells the product as well. You can do this through a combination of SEO-driven writing coupled with content that users want to read.
Here are the types of content you should be writing to help drive sales traffic to your Amazon Affiliate blog or website:
- Product reviews
- Product comparisons
- The best products
- Incentivized items
These four different types of content are known to help drive traffic to websites as well as they give the reader a reason to buy the product. Here’s the breakdown of each category.
Product reviews are typically the most commonly seen article written to sell products on Amazon. These product reviews are often hyper-relevant to a specific niche.
For example, you’re more likely to find a product review about acrylic bathtubs rather than simply the best bathtubs. This hyper relevancy helps target customers who are looking to purchase specific products. They may be for commercial or residential purposes, so keep that in mind.
Part of search engine optimization (SEO) is providing quality content that users want to read. Focusing on product reviews not only gives your readers a reason to buy the product, but it also helps the blog or website itself rank higher on search engines. This will generate more overall traffic to your content. In turn, you’ll increase your profits. It’s a win-win for all parts of your sales funnel.
These are especially effective if you add in multi-media content such as videos and pictures to your reviews. Users love knowing they’re getting their information from a real person, not just text on a website. Offering in-person reviews and instructional pictures within your content will likely boost your conversion rate by a ton.
Similarly to product reviews, product comparisons are popular because people want to be informed before they make a purchase. Product comparisons are also popular because you’ll be able to promote two Amazon products at the same time.
Not every comparison needs to have a clear, cut and dry winner. Sometimes a product is better for one specific application over another. In this way, you’ll be able to generate sales from two products while doing one comparison.
This is an important part of a consumer’s organic process of deciding what to purchase. This is why it’s always a good idea to influence the consumer at this point.
The Best Products
Promoting content that talks about the “best” products in a niche field is always a great option when considering how to approach additional content. It’s not difficult to understand: people want to purchase quality goods and items. This is especially true when it comes to products that tend to be more expensive than others.
For example, someone will be much more willing to purchase the best engagement ring rather than the best paper cups or other cheap goods.
If you’re able to get your website or blog to rank on the front page of search engines, you’ll be in for a money-centric treat. Content that promotes a niche product is often revered as the highest converting traffic, so make sure an emphasis on SEO is always being taken into account when promoting this type of content.
Incentivized items simply mean Amazon products that are currently on sale, are offering a discount, or have an ongoing promotion. Consumers love thinking that they’re making a valuable or smart purchase, it’s what drives them to continue in their buying habits.
Because of this, consider targeting Amazon products that are currently being incentivized to consumers. They’re not hard to find. Amazon’s vast quantity of products means that items from every category are constantly popping up in a promotion, being offered at a discount, or are on sale. Amazon needs to continue to cycle products out of their warehouses as quickly as possible, and you should take advantage of that!
Amazon Affiliate Tips and Tricks
Becoming a successful Amazon associate is going to take a bit of time and a considerable amount of effort on your part. Luckily, this guide has the best tips and tricks to help you become successful.
Pick a Niche Category
When consumers are looking to make a purchase, they aren’t looking in a general area. Typically, it’s rather specific. For example, you wouldn’t search for “the best mattress to buy”. Rather, you’d likely search for “the best mattress for those with sleep apnea,” or “the best mattress for getting a good night’s sleep.”
You should take this into account when considering websites and blogs to invest your time and money into. You’ll want to specialize in a specific area of a category to drive the most sales and generate the most profit on your end.
This is especially true for luxury items as well, so ensure you make the most out of what you’re doing with your time by picking a niche category to specialize in.
Offer Multi-Media Content
Examples of multi-media content include videos, photos, pictures, audio, and other similar digital sources that interact with the user.
This helps build your website or blog as an authority on a topic. Not only will it increase your search engine rankings, but your consumers will also feel more confident about the information they’re receiving.
Using this type of content helps the reader feel like they’re learning from someone who is well informed rather than learning from an article written by someone they’ve never met or heard of.
Experiment with what multi-media content would work best with your website or blog. If you’re doing product comparisons, videos can be an excellent way to reach and pique your audience’s interest. If you’re reviewing products, consider adding pictures that are relevant to information about the product. Bonus points if you can showcase the pros and cons of a product with actual pictures of it.
Become an Expert
Consumers will usually take their purchasing decisions fairly seriously. Especially for products than run rather expensive. You’ll need to gain their trust so they take your reviews, thoughts, and content seriously.
It’s okay to not be an expert in any given subject when you begin working on increasing your profits, but it’s something that you’ll need to work on.
Not only will this provide your user’s with more of a reason to trust your advice and purchase a product, but it will also help you understand what your readers are wanting. Know the differences between the Amazon products you link and their pros and cons. You’ll be better able to tell the consumer why they should purchase that product.
As a digital marketer, you should know that there are better times to sell products than at other times. For example, jewelry and luxurious gift sales spike at the end of the year during the holiday season. Family members, husbands, and wives are all purchasing high-quality gifts for those who matter the most to them.
Keep this in mind and release content that is tailored to specific times of the year. For example, if you’re focused on selling luxury coats, you could produce content that compares that year’s best luxury winter coats. The timing of this release will help drive sales up at the exact moment you want there to be more attention on your website or blog.
Invest in a Good Website
Consumers care about how a website works and looks. It may seem relatively trivial, as you’ve likely seen hundreds of poorly developed and functioning websites.
Take the time to make your website or blog stand out. Develop a brand for what you’re promoting. Take the time to make yourself stand out among your competitors and you’ll be greatly rewarded.
All of this is done to build trust between your brand or website and the consumer. The more your consumer trusts your websites, the more likely you’ll convert a sale. Having readers that trust you always increases the likelihood that they’ll share and recommend your content to others. This branching sales funnel can multiply quickly and rapidly increase the amount of money you’re generating for yourself.
Know the Ins and Outs of SEO
A major part of being a successful Amazon associate is to understand how SEO works and the benefits of it.
SEO can be a complex and difficult subject to fully grasp if you’re not an expert. However, it essentially boils down to knowing the best practices of website development and the content it produces.
Do some research, finding easy and simple tasks that can improve your website or blog’s search engine rankings isn’t difficult. You can likely take several actions and steps today if you’d like.
Becoming an expert at SEO will take time, but it’s not impossible. There are hundreds of different learning resources online and dozens of different software and tools that have been created to help you learn and understand everything you need to.
SEO professionals also exist in consulting firms. If you’re in a pinch and don’t want to take the time to learn everything yourself, you can hire a professional to audit your website and give you recommendations. There are many areas of SEO, so you may want to hire an agency that provides a team or look for multiple consultants to help you through the entire process.
In the end, you may think it to be a costly expenditure. However, SEO directly translates into more clicks and views on your website. Make sure you’re taking time and effort to be as effective as possible.
Don’t Limit Yourself
Often, you’ll hear stories of Amazon Affiliate marketing members that took the leap of faith but couldn’t make it work for them. A common problem that digital marketers face is the inability to extend themselves further.
You don’t need to operate one blog or website. And, you certainly don’t need to target just one type of category.
Consider hosting multiple blogs and websites that target different niche categories. See which ones are most successful after an extended period and invest more of your time and money into that.
In the end, you may have only one successful blog or website out of five, but you have at least one affiliate website generating you money. Limiting yourself to seeing the success of only one website will severely limit your future growth.
As you may have gathered by now, hosting a successful Amazon Affiliate website can be a lot of work. On top of the workload, there are various fields of knowledge that required to be successful. Often, you’ll find you need a small team to be able to build a successful website in a short amount of time.
While you can create a successful blog or website on your own, don’t be afraid to make it a group project. Projects such as content writing, SEO plans, and implementation, and creating multi-media content can all be outsourced to freelancers and agencies that specialize in that field.
By outsourcing, you can focus your time on the managerial aspect of Amazon Affiliate websites. You could also see your success come to you much quicker. However, you will need to be able to make the initial investment of paying all of these resources.
How to Become an Amazon Affiliate
Becoming an Amazon Affiliate is relatively easy. You can become an affiliate through the Amazon Associates webpage. You’ll have to apply and then be accepted by Amazon. However, the application requirements aren’t extensive.
To be eligible to apply, there are a few different things you must be able to promote on:
- A website
- A mobile app with regular uses
- A social media profile with a lot of interactions
- A website
- A blog
To begin the application process, you’ll need to have an Amazon Affiliate account as well. If you don’t have one, don’t fret. They’re free to create.
Once you’ve registered your account, you’ll list your websites and mobile apps, specify how you’d like to monetize them, create a profile, and then verify your identity
Once you’ve gone through all of the time, you’ll enter your payment and tax information and you’ll be off to the races. If you need further assistance with setting up an Amazon Affiliate program, there is a platform you can turn to. IO Scout’s 24/7 expert chat feature is there to assist in the daily running of your Amazon business, and provide real-time, instant solutions to your queries, including Amazon Affiliate questions.
Amazon Affiliate FAQ
Here are some common questions people have about the Amazon Affiliate program.
How Long Does a User Have to Make a Purchase?
Once a user of your website or blog has clicked on an Amazon product link on your affiliate website, they’ll have 24 hours to make a purchase. If a purchase from that user is made within the time frame, you’ll be given the commission.
Who Can Earn Money With the Amazon Affiliate Program?
Those who own a website aren’t the only ones who can earn money with the affiliate program. Anyone with a large audience where they can promote Amazon products will be able to earn money.
This includes those who own mobile apps with regular users, YouTube channels, Twitch.tv channels, Twitter and Instagram users, as well as similar platforms.
Can I Immediately Make My Website an Affiliate Site?
Yes, as soon as you launch your website you can register it as an Amazon Affiliate website. However, this isn’t recommended.
Consider building an audience and begin ranking yourself on search engines before becoming an affiliate site to ensure you’re profiting as much as possible.