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A Review of The Top Selling Items on Amazon

20 Mar 4 Wed 08:05
Home Advanced Tips A Review of The Top Selling Items on Amazon
Why Choose Best Selling Products?
What Is a Good Amazon Product?
How To Select Best Selling Items For Sell on Amazon
Best Selling Products on Amazon
Finding Best Performing Products on Amazon with IO Scout Tool

Do you belong to any of the categories:

  • You are an Amazon seller who needs to add the top selling items to your listing.
  • You an Amazon beginner in need of knowing the the best item to sell in amazon.

If you belong to any of the above categories of Amazon users, you've come to the right place. In this article, we will uncover the top selling items on amazon that you can consider adding to your item listings. The impact of this will be more sales, more revenue and more profit.

Why Choose Best Selling Products?

Amazon is large e-commerce platform. Millions of sellers meet on Amazon to sell different items. Since the items are many, they've been put into different categories. This helps both buyers and sellers when searching for items on the platform. All these items don't record the same performance on Amazon. Some seller better than others. Actually, some take a long period of time to make even a single sale.

When joining the Amazon platform as a seller, you must know the kind of item that you will be selling. The item you choose to sell on Amazon will determine your record of success or failure. You need to choose an item that will help you run a successful amazon business. This means you research about the top selling amazon products. After them, you can decide to sell one of them. This will increase your chances of running a successful Amazon business.

What Is a Good Amazon Product?

Good products become emerge the top sellers on amazon. Such items:

  • Have a low price of between $21 and $2000
  • Are small, light and easy to ship
  • Can make at least 10 sales daily
  • Has a profit margin of not less than 50-60% and is sold at 2x or 3x its cost
  • Can be shipped via Express Air Shipping
  • Has below 150 reviews.

When you consider most items listed on Amazon, you will realize that very few meet the above criteria. However, this does not mean they can't make the best amazon products. The meaning is simply that they don't meet your criteria, hence, you shouldn't consider them.

Now that you know what constitutes a good amazon product, there are also bad products on amazon. Let us discuss what constitutes a bad amazon product:

  • Mechanical and demanding high quality standards
  • Fragile items and those in need of high-level preparations before shipping
  • Trademarked items
  • Sold on Amazon daily in large volumes
  • Available for sale on large retail stores, example, Walmart.

best selling amazon products

There are many tech products that make most purchased amazon items, but that doesn't mean they are the right choice for you. Examples include:

  • Headphones
  • Gadgets
  • Kitchen hardware
  • cameras and photos

You must understand there is a distinction between Amazon items characterized by items as top sellers, and items with which you can make profit selling them online.

The amazon's top selling items that are searched most on the platform. The items are searched by most shoppers on Amazon daily, and they meet the criteria we've discussed above.

If you need to see the list of top products, you can open the best sellers page.

most sold items on amazon

When doing product research, which means your goal is to find the most profitable items on the platform, you should consider other factors other than popularity. For example, you may conduct research on a particular keyword to determine the potential that it has to create a great Amazon business.

Remember a single Amazon item may rank for 20, 30 or even more keywords. The reason is the way people search for items online has been changing gradually. When you grasp this correctly, you can quit your nine-to-five job, live a stress-free life and enjoy life the way you want. To get a firm hold on your related keywords, check out a tool like IO Scout. Keyword Scout is included within this platform, along with over 10 other vital functions. All for an affordable monthly plan.

How To Select Best Selling Items For Sell on Amazon

Amazon provides huge data that you can analyze and determine the best selling items on the platform. You only have to read and analyze this data before you can begin to sell on Amazon. Some of the factors to consider include ship weight, sturdiness, popular and competition. However, when selecting top products to sell, use the criteria given below:

Choose Superior Quality, Inexpensive Items

Other than the seller fee, wholesale price and shipping charges, you have to consider the above factors to ensure you venture into items that generate enough profits. Start with items that meet these specifications:

  • Products whose price ranges between $15 and $50, but doesn't exceed $70
  • The item's cost must between 30% and 35% of the item's targeted sale price
  • Easy, Lightweight and inexpensive to ship
  • Best quality items yet offered at reasonable prices
  • Non-seasonal items.

In-Demand Products

To be able to make good sales on amazon, choose items that in high demand in addition to being profitably prices and inexpensive to ship. Also, choose items that are easy for potential shoppers to search.

Avoid going with items that are sold by big brands or by most amazon sellers. Such items attract high level of competition. If you're an amazon beginner, you will find it tough to compete with well-established brands in the market. Again, target items that are easy to list or search using a keyword. The best items are the ones whose keyword gets 100,000+ searches monthly.

Consider "Customers Also Bought" Section

Amazon comes with best strategies, ensuring that its items sell well. Once a customer has checked out items from their cart, Amazon shows the "Customers who bought this also bought" section. This section shows the items that complement what the buyer has bought. Customers are more likely to purchase such items when browsing through Amazon. This means you should consider such items when doing product research on Amazon.

Look for Inexpensive Items

You need to make a small initial investment to increase your profits. Items that cost cheap attract higher profit margins. Again, in case your investment doesn't go well, you'll only lose a small amount of money, meaning the loss won't be devastating. Always test quality before making an investment, to reduce the risk. When doing product research, most suppliers are ready to send some sample items. Always ask for such and test them before committing yourself to stick to them.

Consider Reviews

Reviews helps sellers learn a lot about items. For example, when you analyze item's reviews, you can tell the period for which an item has been listed. If you find few reviews on the time with ratings of 4-5 stars, it can indicate that the item is emerging to become a best seller on amazon. It also means there is little competition, meaning you can try the item.

Again, if you review the content of the reviews, you will learn much about the item, especially about how customers perceive it. You can tell whether they love the item or not. You can also tell what in the item is liked by many customers what is disliked by other customers. With such information, you can know how to customize your own item to be liked more by customers.

Consider Other Marketplaces

If you research on other marketplaces and determine the best products on their platforms, you can get an idea of what to sell. It can tell you whether a niche is saturated or deserted. You can also know whether there are current gaps that exist in the market. Knowing such gaps will help you make better decisions when it comes to identifying the item to sell. You can decide to sell an item that fills an already existing gap, giving you more chances of growing your amazon business.

Best Selling Products on Amazon

Having discussed all the above, let us now dig deeper and discuss the best selling items on amazon. They include:

Toys & Games

There are many items that belong to this category including:

  • Memory games
  • Card games
  • Colorful toys
  • Inflatable lounges
  • Playsets
  • Wooden game kits
  • Lego blocks
  • Outdoor kits
  • Jigsaw puzzles
  • Board games

Today, the Toy & Games category generates a huge number of sales each day. That's why this category always tops among the best sellers on amazon. There are many kids in the world and great market consumers, creating a huge potential in this category.

However, it's important for you to stay updated with the current trends. The reason is that the toys & games category is very dynamic. Some of the most sold items in this category include:

  • Gaming kits
  • video games
  • cricket bats
  • golf balls
  • chess
  • ludo
  • brain games
  • learning games

This means you must customize your Amazon store with learning, trendy, and creative games for a high return on investment (ROI).


Some of the most purchased amazon items belonging to this category include:

  • Smart devices
  • Back cases
  • Portable speakers
  • Power banks, chargers
  • Computer cables and cords
  • Bluetooth devices
  • Headphones
  • Memory cards
  • Printers
  • USB devices
  • Screen guards

Today, it's hard for anyone to live without technology. Smart devices and electronic gadgets have become an integral part of our lives. Research shows that more than 60% of product searches is done from smart devices. If you want to venture into selling items in this category, it will be simple and easy if you source them directly from the manufacturer.

Gadget users want to stay updated with technology. As long as this is the case, categories like "technology" will always be on the list of top selling categories on amazon. Life is too demanding, hence, people don't have the time to run from a shop to another shop. They want to order for items online and have them delivered to their doorsteps.

That is where the need for e-commerce stores like Amazon arises. People like to go with what is popular and trustworthy. Amazon is the most popular e-commerce site today. That's why people will always find themselves on the platform looking for their items on interest.

Video Games

The best products in this category include:

  • Sony PlayStation
  • Gaming gift cards
  • Microsoft XBOX
  • Nintendo
  • Gaming accessories
  • Wireless controllers
  • Game adapters
  • Game charge kits & docks

There was a time people found arcade games very entertaining. However, video games have grown hugely and changed a lot over the years. Video games are even expected to grow further in the year 2020.

most sold items on amazon

In the gaming world, the revenue generated is determined by two primary factors, hardware (controllers, screens, accessories and processors) and software (games). This business has been there for long, but it now more advanced.

They are divided into two categories, computer games and console games depending on the platform. However, with the invention of social media, tablets, smart devices etc., the categories have been expanded further. This means that it isn't remaining stagnant. It upgrades constantly, inventing new options each time, and now players are spending more money on gaming content, hardware and accessories.

Camera & Photo Accessories

The top products in this category include:

  • Instant films
  • Camera accessory kits
  • Instant click cameras
  • Photo papers
  • Home security cameras
  • GoPro

The Amazon photography has risen in popularity. This has made the digital camera business enter the limelight. The invention of services and applications like photo editors have increased the demand. Currently, cameras with interchangeable lens seem to be taking over the market. DSLR cameras have however shown a negative sales trend.


Books about the following topics make the top amazon items in this category:

  • Cookbooks, recipe books, diet books,
  • Children’s books
  • Biographies and memoirs
  • Comics
  • Suspense, thriller books
  • Fictional books

This is digital era, but it doesn't mean that hardcover books are now outdated. They still remain valuable regardless of the digital revolution happening in the world. If you love reading books, you know this.

There are many book readers in the world that you could imagine. That's why hardcover books continue to be valuable and among the best amazon items. This means that if you venture into selling books, you can generate good number of sales, earn more revenue and more profit.

Note that people still prefer reading physical books rather than having books on iPod, Kindle, or iPad.

Shoes, cloths, Jewelry

To venture into this category, target the following items and you will become a top seller on amazon:

  • Exclusive apparels
  • Rhinestone jewelry pieces
  • Stylish shoes

When researching for the best selling categories on amazon, the list isn't complete without shoes, cloths and jewelry. Actually, they generate huge revenue on amazon. Cloths are basic needs to humans. That's why they are among best amazon products.

Beauty And Personal Care

The top amazon products in this category include:

  • Beauty products with natural ingredients
  • Branded makeup products
  • Beauty accessories and tools.

Men and women are looking for natural products for taking care of their skin. That's why the beauty industry has been booming constantly online and offline. There are high sales in this category, but people need to make purchases on trusted platforms. And you know very well that when purchasing online, there is no better platform than Amazon.

Amazon is a great platform for shoppers to get beauty products. Although beauty products are among the best revenue generating items and best sellers, safety and quality play a significant role.

Home & Kitchen

The InstantPot pressure cooker is the top selling item in this category. Technology makes things easier, and consumers have the habit of liking things that make their work easier. Consumers want to automate most of their tasks, including cleaning, cooking etc. Majority of vacuums feature in the top 100 items in the Home & Kitchen category. An example is robot vacuum. Other commonly purchased amazon items in this category include:

  • Instant Pot Pressure Cooker
  • AmazonBasics Velvet Suit Hangers
  • Simplehuman Code E Custom Fit Drawstring Trash Bags
  • Mellanni Bed Sheet Set 
  • SafeRest Premium Hypoallergenic Waterproof Mattress Protector
  • Bedsure Satin Pillowcases

top selling items on amazon

Finding Best Performing Products on Amazon with IO Scout Tool

You can use the IO Scout tool to determine the best item to sell in each category. The IO Scout tool comes with a large database that stores details about items. It is from this database that you can search and know the top selling products on amazon. With IO Scout, you can apply various filters on your data. This will help you get the finest data possible.

IO Scout tools can be used to track the performance of an item on Amazon. You can how its rank has shifted as well as its sales. The tool can show the trend exhibited by an item over time, telling you whether it's a viable product for sell on Amazon or not.

To determine the best amazon items with IO Scout, you must login to your IO Scout account. Open its welcome page on the following URL:

Click the LOGIN button from the top-right corner of the screen. You will be prompted to enter your Email and Password.

top amazon products

Enter your email and password then click the SIGN IN button. You will be logged into your account.

The new window shows a popup with a set of filters that you can use to perform searches within the IO Scout database.

best selling products on amazon

Note that the IO Scout database is updated regularly to ensure that it gives most recent and accurate data possible. To know the top amazon items in each category, you simply have to apply the right filters.

For example, to see the most selling books on amazon, we simply click the checkbox to the right of Books.

best seller on amazon

Next, click the Search button.

best selling amazon products

You will be presented with results showing the best selling books on amazon. If you want to apply more filters during the search, it's possible. In the column for Parameters, you can specify the value of different parameters that you're targeting. For example, you can state the minimum and maximum price for the book, the minimum and maximum number of reviews, the minimum and maximum rank etc. Only items that meet all these specifications will be returned. You can also search for items based on their title and choose the type of fulfillment method, whether FBA, FBM or Amazon.

With such results, you can make the best decision when doing product research on amazon. You will be able to choose the items that sell most on amazon and run a successful amazon business.


Amazon is the leading e-commerce website globally. There are millions of sellers on the platform. Due to this, Amazon has millions of items listed for sell. These items are grouped into categories, which helps sellers and buyers find items with ease. If you decide to sell an item on Amazon, you will find millions of other sellers selling the same item. This means there is a lot of competition on the platform.

Despite having many items listed on Amazon, all items don't show the same performance. Some perform better than others. Even similar or related items perform differently on Amazon. Before committing yourself to sell a particular item on Amazon, you must do a research. When doing the research, your goal should be to know the best selling items in each category of items. After knowing such items, you can go ahead to sell them on Amazon. This is because such items are more promising and guarantee returns when selling them on Amazon. You will be more safe selling such items on Amazon.

When doing amazon product research, consider items that are priced lower. Such items make the best items on amazon. Target products priced between $21 and $2000. It's good for you to choose items that are inexpensive to ship. Your goal is to minimize expenditure. Minimal expenditure means you will earn a high amount of profit when you sell the item. Again, target small and lightweight products. These are known to attract less shipping costs, which can help increase your profit margins. Also, avoid going with seasonal items. Going with such items means you will only make sales after long periods of time. It will hard to run a profitable amazon business selling such an item. Target an item that can attract at least 10 sales daily.

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